Greetings,
Happy Monday! I hope everyone had a great Easter celebration with their family. Here we are at another week of our special on-line class. I want to thank all of those who sent their assignments for last week, and to the others who haven’t you can still send them to me.
I have posted your lecture, and your assignment for this week. Remember that you still have until Friday to send your assignment, but in the meantime if you have any concern or question, please contact me at: dalged@ivyhawnschool.org
Miss you all,
Ms. Dalge

Teacher | Daphne Dalge |
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Subject Area | Advanced Fashion |
Grade Level | 8th grade |
Week # | 04/13/2020 - 04/17/2020 |
Unit of Instruction | Fashion Forecasting |
Standard(s) Taught |
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VISUALIZATION – STEPS IN DEVELOPING A FORECAST FASHION SCAN – CONSUMER SCAN – FASHION ANALYSIS – SOCIAL AND ECONOMIC TRENDS – |
Learning Targets and Learning Criteria |
– VISUALIZATION helps forecasters understand and communicate the movement of fashion and project future directions. The 3 most familiar patterns are : FASHION CURVES, THE PENDULUM SWING, AND THE FASHION CYCLE. * FASHION CURVES: Fashion trends are usually classified by duration and penetration, visualized as curves with time and consumer adoption rates. It shows the difference between the shortest trends called: FADS, and the longest called: CLASSICS. * PENDULUM SWING: Pendulum swing refers to the periodic movement of fashion between extremes – For example, fluctuations between long and short hemlines, fitted and oversized silhouettes, dress up and casual look etc… These swings may take decades or a fashion season. * FASHION CYCLES: Cycles have a fixed, regular periodicity. It is usually depicted as a bell shaped curve encompassing 5 stages: 1) Introduction 2) Rise in popularity 3) Peak of popularity 4) Decline in popularity 5) Rejection. STEPS IN DEVELOPING A FORECAST All apparel/clothing companies share the same problem – How to make the right product, introduce it at the right time, distribute it in the right channels, and capture the attention of the right consumers. Forecasting is more than just attending runway shows and picking out potential trends that can be nocked off at lower prices. It is a process that spans shifts in color and styles, changes in lifestyles and buying habits, and different ways of doing business. FASHION SCAN CONSUMER SCAN FASHION ANALYSIS SOCIAL AND ECONOMIC TRENDS |
Classroom Activities |
I want you to do a quick research of fashion forecaster job position to see what you can find. Please send me your finding trough my email: dalged@ivyhawnschool.org |
Assignments Due |
According to your reading, find the answers to these question: – What are the fashion capital cities? – What is the definition of COHORT? – What is the definition of FADS? – What is the definition of CLASSICS? Please send me your answer through my email: dalged@ivyhawnschool.org |
Additional Resources |