Fashion Design I/II – Design process lesson (04/06/2020 – 04/10/2020)

– THE BUSINESS OF FASHION

Sales set-up

Seasons and Delivery Dates

Target customer and market group

THE BUSINESS OF FASHION is just like any other business. In order to be successful at it, we have to find your strength in order to make profit.

There are many different platforms on which fashion designers succeed.

– Some designers are superb at creating the best quality custom-made designs using the highest quality materials and craftsmanship know as “HAUTE COUTURE” and selling them at extremely high prices a niche market of wealthy clients.
– Some designers find success in developing sophisticated, high quality, high priced clothing that is not custom-made, but has been made in advance to icing specifications that meet the needs of the target costumer known as “PRET-A-PORTER” (French for ready-to-wear)
– Some designers take their talent and specific skill of being able to identify and interpret a trend/need to deliver medium to low-cost styles in larger volumes.

Basically if you want to earn a living as a fashion Designer, you have to look at your design skills from a business perspective. A business succeed when its profits are greater than its costs. In order words, your designs have to sell.

SELLING YOUR DESIGN-
Selling your line incorporates the following elements
1- Sourcing the names and addresses of potential retail customers.
2- Establishing the names of the buyers there.
3- Providing the the buyers with information about your line (via email, phone, personal visit, or mail)
4- Securing orders and negotiating price, delivery, and terns.
5- Fulfilling of the orders on time.
6- Collecting monies owed.
7- Continued contact for future sales.

– There are 2 main options from which to choose when it comes to selling your line:
* Sell it yourself – You may choose to do it yourself or hire you own dedicated sales person known as a “CORPORATE REP”
* Hire an independent sales representative – There are network of sales reps who make their living by selling lines to buyers. Usually they are selling for different lines from several designers.They go to “FAHION or APPAREL MARKET” also and “TRADE SHOW” with samples from the designers, and display them in a showroom to entice “BUYERS”.

– “FASHION or APPAREL MARKET” Also call “MARKET CENTERS” are places where companies and reps can permanently show their items and buyers come to buy.

– “TRADE SHOWS” are organized events, usually 2 to 4 days in duration, where buyers and sellers come together to do business. They are held at exhibition centers, in major cities around the world.

– “BUYER” is an individual whose job is to source and purchase products for resale. Therefore, buyers are people to whom garment manufactures this to sell their goods.There are many different types of company where buyers of apparel can be found.

GO ON LINE AND FIND: 3 Apparel Marts in the United States.

3 Locations where they have Trade shows.

and send me the answer through my email: dalged@ivyhawnschool.org

ACCORDING TO YOUR READING FIND THE DEFINITIONS OF THESE KEYS TERMS

HAUTE COUTURE:

TRADE SHOWS:

BUYERS:

READY-TO-WEAR:

MARKET CENTERS:

Please send me your answer through my email: dalged@ivyhawnschool.org