Fashion Design I/II – Design process lesson (04/13/2020 – 04/17/2020)

Greetings to you all!
I hope you had a wonderful Easter with the family! Here we are for another week of online work. I hope you are all catchup on your homework. I want to say thank you to those who send me your assignments, but for the others, you can still send them to me and also if you are confused or have any questions or concerns please email me.
Just like last week I have posted your lecture and you have all the way to Friday to send me your assignments.

Miss you all, please stay safe!

Ms. Dalge

TeacherDaphne Dalge
Subject AreaFashion Design I/II
Grade Level7th & 8th grade
Week #04/13/2020 - 04/17/2020
Unit of InstructionThe Design process
Standard(s) Taught

FASHION SEASONS AND DELIVERY DATES

TYPES OF SEASONS

TARGET CUSTOMER/MARKET GROUPS

PRICE RANGES/CATEGORIES

CUSTOMER PROFILE

Learning Targets and Learning Criteria

SEASONS AND DELIVERY DATES

The timing of the fashion industry revolves around “markets” -trade events held throughout the year at “market centers” or “Apparel marts” in major cities around the world.
Sales representatives show one or more lines of clothing, on behalf of garment manufacturers, from booths that they temporarily hire or from showrooms that they permanently occupy.
Buyers attend these events and place orders. Since these are “trade event”, they are not open to the general public and garments are sold in bulk , at wholesale prices. These markets occur at specific times of the year, and in advance of the season for which the garments have been designed, thereby allowing a garment manufacturer time to cut , sew, trim, tag and deliver the goods to fulfill the orders that have been received.

Traditionally, the following seasons and delivery schedules apply within the fashion industry, However, notice how often new shipments are delivered into the stores where you shop today, particularly in the fast-moving markets, like juniors?
So keep in mind that seasons and deliveries will vary from company to company and from market to market. Ultimately, deliveries are driven by demand.

Usually there 2 types of seasons: Major and minor. Some garments manufacturing companies opt not to include a collection at all for some seasons. In other cases, they may design a collection for a minor season, but sell it at the same time as the previous season’s collection – just for a later date.

MAJOR SEASONS: MINOR SEASONS:
SPRING SUMMER
Designed: August Designed: November
Sold at Market: October Sold at Market: January
Delivered: January Delivery: March

EARLY FALL/TRANSITION
FALL Designed : February
(Known as Fall 2, if the early Fall/Transition Season was acknowledged Sold at Market: April
Designed: March Delivery: June
Sold at Market: June
Delivered: August HOLIDAY/CRUISE
Designed: June
Sold at Market: September
Delivered: October
TARGET CUSTOMER/MARKET GROUP
In order to sell the clothes you design and make, and furthermore bring in money that you have paid out – a profit. There are multiple factors that need to come together:

1) the clothes are what the customer wants
2) the clothes are what the customer needs
3) the clothes are what the customer can afford
4) the clothes are available where the customer shops
5) the clothes fit and function as the customer expects
6) the clothes are available a time when the customer wants and needs them
7) You have to make sure you have enough funds to finance the operation
8) You need to have the infrastructure and vendor to expedite the operation.

With the exception of items 7 and 8, it is easy to see how vital it is for a clothing manufacturing company to understand a great deal about their customer. Clothing companies have spent a lot of time and money into gathering information about people because the more data known about their customer the easier it is to comply with the factors.

Through the successes of past and present fashion designers and clothing companies, we can identify distinct groups of people known as “Target Market”. We understand some basic, but vital, factors about these groups of people, such as whether they are male or female, their age range, their figure type, their size range, their lifestyle, and the prices they will pay.

CHILDRENSWEAR WOMENSWEAR MENSWEAR
– Layette – Tween – Casual
– Infant – Junior/Junior Plus – Contemporary
– Toddler – Contemporary – Designer
– Little girls – Missy/Misses – Big and tall
– Little boys – Designer
– Big girls/kids – Plus size
– Big boys/kids – Petite
– Maternity
PRICE RANGES/CATEGORIES
In addition to the different customer groups, there are also recognized pricing standards:

Budget: Clothing made in large volumes at low cost and sold at a low price retail.
Moderate: Clothing made at mid-range cost and sold at a mid-range retail price.
Better: Clothing made at high cost and sold at a high retail price
Designer: Clothing made a very high cost and sold at a very high retail price

CUSTOMER PROFILE
A customer profile is a more in-depth look at your target customer’s lifestyle and their buying habits. it includes statistical data, known as “demographics,” such as their income, place of residence, age , marital status, number of children, their occupation, clothing brands they buy, their favorite stores and designers, brief descriptions of their lifestyle/leisure activities. Usually the costumer profile becomes incorporated within the presentation of your collection.

Classroom Activities

Name 1 clothing store for each price range/category:

Send me your answers trough my email at : dalged@ivyhawnschool.org

Assignments Due

Assignment:

Research the industry of Fashion and find 3 different jobs title that a person with fashion education can be.

Send your answers trough my email: dalged@ivyhawnschool.org

Additional Resources