Fashion Design I/II – Design process lesson – (04/20/2020 – 04/24/2020)

Happy Monday!!!
I hope you had a wonderful weekend. Once again here is the lesson plan for this week. If you have any question or concern, please email me and you have all the way to Friday to send your assignment.

Have a good week!

TeacherDaphne Dalge
Subject AreaFashion Design I/II
Grade Level7th & 8th grade
Week #04/20/2020 - 04/24/2020
Unit of InstructionThe Design process
Standard(s) Taught

JOB IN THE FASHION INDUSTRY

TARGET CUSTOMER GROUPS

Learning Targets and Learning Criteria

JOB IT THE FASHION INDUSTRY
– Like any other industry, one can go to college and major in Fashion Design but has a special focus on a specific part of the industry. Sometimes it can be based on special talent, focus, or ability of the individual.

Here are the major job in the Fashion industry. Keep in mind that there are more than that and some may have a different title.

FASHION ANALYST – TREND FORECASTING – FASHION DESIGNER – COLOR FORECASTING ANALYST – TRIM DESIGNER – FABRIC AND TRIM SOURCING/BUYER – TEXTILE DESIGNER – PRODUCTION MANUFACTURER – PATTERN MAKER – SAMPLE MAKER – FIT MODEL – PRODUCTION PATTERN MAKER – GRADER – MARKER MAKER – CUTTER – SEWER – INDEPENDENT CONTRACTOR – WHOLESALER /DISTRIBUTOR – CORPORATE SALES REP – BUYER – TRADE EVENT PLANNER – MERCHANDISER – FASHION REPORTER – COSTUMER – RETAILER – STYLIST – CUSTOM TAILOR

TARGET CUSTOMER GROUP:

There are 3 majors target customer groups: CHILDRENSWEAR, WOMENSWEAR, MENSWEAR.

CHILDRENSWEAR: Layette/newborn, infant, toddler, little girls, little boys, big girls, big boys.

-Newborn (0-9 months) and infants(12-24 months).
While the clothing is to be worn by babies, the people we really have to appeal to are the parents, friends, and family of the child since they are doing the buying.
It is important to be able to get the clothes on and off easily, because the baby needs regular diaper changes. The fabrics most be gentle on the baby skin, comfortable, hypo-allergenic, natural, flame resistant, non toxic and easy to wash.
The style is usually simple, open in the back, built-in room for diaper, and often unisex.
The colors are mostly within the pastel range, or colors that traditionally indicate the sex of the baby.
Usually their collection include: onesies, bodysuit, romper, dresses, elastic diaper covers, bibs, sweater, robes, hooded towels, hat and socks.

-Toddler (1 – 4yrs)
At that stage safety and comfort are key factors for the children, since they are becoming very active during this time. They are crawling and walk, therefore clothing needs to be resilient and easy-care. That is the stage where fashion starts to come into play. Remember they may still be wearing diapers, but they are more unique and have a clear identity of a girl or a boy. Also it is the introduction to their cartoons characters they are relate to: in the books, tv programs, or videos they are exposed to.
For example: a girl toddler may become very into everything Disney princess. A boy tend to be attracted to fireman, or superhero characters.

– little girls (4 – 7yrs)
Now girls are really getting into their clothing and accessories. Their fabrics often have stretch, are comfortable and easy-care. Their style is fashion-forward oriented, yet appropriate. Prints and embellishments are important to little girls collection.
Their collections have casual wear school wear and some formal wear.

– Little boys (4 – 7yrs)
Boys clothing tend to remain similar in styling, without as much focus on fashion as girls until they reach their teens. They are focus on book colors, stripes, sports, motifs, comfort and easy-care. A collection may be casual or more formal and school wear.

– Big girls (7 – 12yrs)
As with little girls, big girls are also very conscious of, and excited by their clothes and accessories. Their fabrics often have stretch but are less focused toward easy-case. Their is definitely fashion-forward, and prints and embellishments are vital to their collection.
their collection is mostly casual wear, school wear, and formal wear.

– Big boys (7 -16yrs)
The same thing as little boys, their clothing remain similar in styling, without much focus on fashion as until their teen years.
Their collection include casual wear, school wear, and formal wear.

WOMENSWEAR: TWEEN, JUNIOR, CONTEMPORARY, MISSY/MISSES, DESIGNER, PLUS SIZE, PETITE, AND MATERNITY

– TWEEN (8 – 12yrs)
The tween is a relatively new category of target customer that is defined as being a fashion forward who is no longer a child, but not yet considered a teenager. Their designs are youthful, trendy and somewhat body conscious. They are more innocent than the styling for juniors, and they still have some interest for toys. Their style changes rapidly, because their garments are not designed to last for years.

– JUNIOR/JUNIOR PLUS (15 – 25yrs)
Designs are youthful, trendy and body conscious. Styling changes rapidly so prices are mainly budget, since their garments are not designed to last for years.

– CONTEMPORARY (20 – 40yrs & up)
Styling is fashion forward, body conscious and provocative. Their life is about fashion and their price range is from budget to designer.

– MISSY/MISSES (35 & up)
Styling is based mostly on last seasons fashion and is often concerned with concealing dose parts of the body that have become out of proportion. Their style is usually more traditional and conservative.

– DESIGNER (25 & up)
Their style is fresh, fashion forward, sophisticated, well made and expensive. Everything they wear is a fashion statement and their budget is unlimited.

– PLUS SIZE (25 & up)
They are women that have a fully developed figure type, heavy and based on a missy fit. Their styling and coloration are often focused around concealing the parts of the body that are out of proportion and creating a slimmer, longer look. Darker colors are more slimming and are often used. Princess seam, and straight vertical lines in general help to elongate the appearance on the body.
Longer length jackets in dark colors also help to create a slimmer-looking silhouette.

– PETITE (25 & UP)
They are women that are fully developed slender, based on a missy fit and typically under 5’4″ tall.
Styling is often a more traditional or conservative adaptation of last years’ designer styles and typically include a high percentage of coats and suits.

– MATERNITY (16 & up)
This category is for women who are pregnant. Their style is naturally, greatly concerned with accommodating the ‘bump’ throughout the pregnancy. Styling varies greatly, but pregnant women still want to be able to wear clothing that is fashion-forward and flattering.
Comfort and support are key factors to consider in maternity wear.

MENSWEAR: CASUAL, CONTEMPORARY, DESIGNER, AND BIG AND TALL

Clothing for mer is approached in a slightly different way to womenswear. Relatively speaking, it is only in the recent past that menswear has diversified from its traditional formal offerings of jackets and suits, or casual T-shirt and polo. Nowadays, more men are into fashion.
Men’s figures, too are more easily accommodated to , since they are straighter, have no lady lumps, and tend to wear looser-fitting garments. The size ranges for men, therefore, are similar between the different target customer groups.

– Casual is all styles from urban to athletic

– Contemporary is more conservative than casual wear.

– Designer styling is fashion forward. Fabrics are expensive and unique, and garments are well constructed often including some tailoring.

Big and tall includes all types of garments made specifically for big and tall men.

Classroom Activities

No class activity!!!!

Assignments Due

1 – Choose on of the fashion job from the list, and do a small research on the job description.

2 – Define the target customer groups of each member of your family.

Please send your answer trough my email at: dalged@ivyhawnschool.org

Additional Resources